Description
Matt Wilson, senior brand manager for Los Statos Deluxe said, “When we decided two years ago to revamp Los Statos Deluxe, we opted to work with Matt Booth, to tap his creativity. This collaboration was fortuitous because we’re now presenting the new Los Statos Deluxe as our first release with Matt as a member of our team. We’ve ultimately taken a great brand and breathed new life into it by calling on modern imagery and a provocative blend that transitions as the smoke progresses. We believe we have all the elements in play to make Los Statos Deluxe a brand that everyone will be talking about this summer and beyond.”
Matt Booth noted, “I am honored to have the opportunity to lend my touch and collaborate on the direction of the revitalization of the Los Statos Deluxe brand. I believe that with this new expression, the stance that Los Statos Deluxe will take at retail will command the attention of both the traditionalist and pique the interest of the most discerning collectors simultaneously. It is heartfelt that as a bi-product of our efforts, the Los Statos Deluxe brand will continue to receive the respect is has long since earned.”
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